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JAY-Z Details The Pain & Progress That Came From Making 4:44 & Lemonade (Video)Īs with other 4:44 videos, the cast for this video is all-star. This part of the short film is present-time, as Jay confesses his sins to his wife and the public, and saves the family, forever changing history. Showing up two-thirds through the vid’, Jay walks his oldest child down the aisle of a church, while providing her a message: “nobody wins when the family feuds.” Jay then gives confession to Beyoncé, who symbolizes a priestess and queen, just as he’s done in the lyrics to their “Family Feud” collaboration. It is there that a group of women, led by (who is later revealed to be) an adult Blue Ivy, rewrite The Constitution. While the family feuds for good (based on the voice-over’s opinion), it’s bloodshed nonetheless. Tidal teased the new release early Thursday afternoon with a tweet. The nation’s presidents are a Native American woman and a Black man, descendants of powerful families, who the woman says “are all related.”ĬyHi The Prynce Explains Why He Likens JAY-Z To A Modern Day Martin Luther King (Video)Ī time travel advance plays witness to a “disturbance” in a peaceful area. Still in the giving spirit, Jay Z has released the visuals for Family Feud today at 4:44 p.m. The next sequence follows a co-presidency of the nation, dealing with a scandalous death in one of the families. The woman stands alone, with the declaration, “It’s not yours, it’s my throne. Like a William Shakespeare play climax, there are two murders, after a fight over the throne. The eight-minute sequence begins with a family power-struggle. JAY-Z’s “Smile” Video Is A Tender Portrait Of His Mother’s Struggle With Her Sexualityv
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In a series of vignettes, it appears to all be about power, morality, and violence. The video lives in the future, as far ahead as 2444, and working its way back to 2018. The eight-minute video debuted on Tidal at 4:44 p.m. It opens with this James Baldwin quote: “The wretched of the earth do not decide to become extinct, they resolve, on the contrary, to multiply: life is their only weapon against life, life is all that they have.” Ava DuVernay’s new short film for Jay-Z’s single, Family Feud, has a vision for America’s future and it’s one forged by people of color and run by powerful women. Hov’, Bey’, and Blue Ivy all appear in the accompanying cinematic visual, directed by Oscar-winning Ava Duvernay.
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The No I.D.-produced song also alludes to the efforts to rebuild the trust, the love, and the foundation that made Jay and Beyoncé one of the biggest role-model unions for 15 years. The single addresses the infidelity that nearly cost the Carters their marriage.
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“Family Feud” is one of the Grammy-nominated album’s richest and most significant moments. While the song is generally viewed to be about unity within the hip-hop and black entertainment communities, there are lines related to Jay’s confessions of infidelity elsewhere on the album.JAY-Z’s latest 4:44 video is now available for all to view. Meanwhile, Jay sits down in what is eventually revealed to be a confessional booth - with Beyonce on the priest’s side, waiting to hear his confession. But soon, we see Beyonce in the church, wearing a black, vaguely Pope-ish looking outfit - and the love scene between the two unidentified people suddenly becomes violent as the woman stabs the man in the back. ET on Thursday and the Beyonce-starring video looks likely to light up the internet with chatter deep into New Year’s Day weekend.īelow you can watch a 45-second preview for the clip, but to see the rest you’ll have to go to Tidal, which is offering a free-trial holiday promotion.ĭirected by Ava DuVernay, the “Godfather”-esque trailer features Jay walking first with Blue Ivy in a large church, cutting intermittently with love scenes involving an unidentified man and woman. As promised, Jay-Z dropped a new video for “Family Feud,” from his eight-times-Grammy-nominated latest album “4:44” at 4:44 p.m.